7 Critical Internet Marketing Stats To Know
1. Adding "urgent" copy like: "Limited To 1000 Attendees Only" generated 15.4% more click-throughs than the same email without urgency added.
2. The shelf life of a Facebook update is 3.2 hours.
3. The shelf life of a tweet is 2.8 hours.
4. 59% of Pinterest users bought a product they saw pinned. That's 79% more than the number of Facebook users who bought a product they saw on Facebook.
5. "How to" blog posts receive 55% more views than any other type of post.
6. 85% of web users said they would watch a video for at least a minute if it educated them about a product. The number increases if it includes a demo of the product or service.
7. Red "call to action" buttons out-convert those in any other color 70% of the time.
3 Best Ways To Start Email Marketing Sales Copy
ONE: Try an opener like this: "If you're like me..." This is proven to establish immediate rapport and draws the reader in to read more.
TWO: Try asking a provocative question. Not just a question, but one that stirs up emotion. Human nature forces that reader to want to answer the question posed, thereby drawing the reader into the further content of your email.
THREE: Ask a "what if" question: "What if..." This is a proven opening line and you should complete it by linking it to something your customer can easily picture, thereby triggering the "imagine this" scenario. This is an ideal way to engage the reader and induce a desired action.
4 Ways to Make Money from Your Email List
Building an Email List is very important for people who want to earn money online, whether you are a blogger, affiliate marketer, advertiser, product developer, etc. It is essential for everyone who markets online. You may heard this phrase before: “The money is in the list” and it is very true because once you have a nice email marketing list selling can be on total autopilot if you set it up right. But some things need to be noted like if you have an un-targeted list than you will not make money. It is better to have a list of 100 targeted subscribers instead of having 1000 un-targeted subscribers.
How You Can Make Money From Your Email List
1. Start your own membership siteThis is really a great way to make money and it can be very lucrative. You must provide great content or methods depending on the niche you target for your site. Members will pay for information with high quality. "Actionable Content" is content which you give your Member that they can use, put into "action" and benefit from. Deliver great and useful content for your customers and you will enjoy the rewards of a long-term Membership site.
2. Tell your subscribers about new products they can useAlmost 80% Internet Marketing sites promote one or more "affiliate" products. New products come out every day and there are many established products with excellant track records. You can recommend to your subscribers those products that meet their interests. As an Affiliate of these products you will earn 50% or more from all sales generated from your recommendations. You can load the best performing recommendations in your auto-responder for ongoing, automatic profits.
3. Promote CPA Offers to your subscribersCPA (cost per action) is a really great way to earn profits from your email list. You can join CPA networks like Maxbounty, Peerfly and many others. etc. CPA networks have various offers like email-submit, zip submit, form filling offers, and per sale offers. The benefit of joining a CPA network is they have many, many different types of offers you can promote.
4. Sell your own productsCreating your own products to promote to your subscribers should be your ultimate long-term goal. This is where the most money can be made. There are tons of things that you can create like video courses, information product(e-books etc.). For long-term success your products must be of great quality and deliver value to the buyers.
YouTube SEO Tips & Techniques for High Rankings
You may have heard that YouTube is great for traffic and conversions and if you've ever created a YouTube video it probably didn't exactly take you to the promised land yet. You are still waiting for your YouTube video to get thousands of views, get that hockey stick graph along with lots of favorites, comments and positive ratings. It may be a long wait.
But, don’t lose hope on YouTube video marketing yet. YouTube is a great source of traffic but it takes some time to nail the right strategy. Sometimes your videos are set to fail before you even start making the video.
These tips and techniques may help you succeed with YouTube:
First, give People What They Need (Relevancy)If you are creating a video about something that people are not proactively looking for, then there are good chances your video will hardly reach a thousand views. You cannot rely on social sharing alone to get a broad reach for your video.
Also, You need to create a video on a topic which people are already actively looking for. Google Keyword tool is the best way to find out what people are searching for. This is more about finding out what people need and creating content that caters that need rather than relying on a mere â€˜seo tactic’. In fact, the SEO that Google looks most for is: Relevancy.Once you find out what people need, do research on that topic and create a video. You can combine a few top search keywords and create a single video. Google keyword suggestions are great for finding multiple related search keywords that people are actually using.
For example let us take the keyword “Video SEO”. I just put this keyword in Safari and I got some keyword suggestions. These suggestions are based on what people have already searched for.Instead of naming my video "Video SEO Tips", I can give the title as: "Video SEO Tips & Best Practices" and that would cover a wider audience than just one specific need. This is just a simple example. To go deeper, you can look at the total search volume for each related keyword and form your title accordingly. Also do not make the video too generic - you should serve a specific need. You need to have a right balance between specificity and reaching a wide audience.
Once you know what people want, then create the content! Not the other way around.
It is a well known fact that entrepreneurs who start with the product often fail. The business has to keep the customer’s need in mind and start there. Creating content is no different. You have to know what people need and then create the content. This is where video SEO (or website SEO) starts.
Introducing new concepts is very difficult because when introducing new concepts you need an audience that may not exisit. You can build an audience, but only when you create content that people are already looking for. Otherwise they may never find you.
Other technical factors that you have to consider for search relevancy when trying to rank YouTube videos are:
* Naming the video file with keywords before uploading the video. Ex: video-seo-tips.mp4
* Giving a proper keyword rich (but not keyword stuffed) title.
* A keyword rich description for the video
* YouTube video tags
* Content in the video (YouTube looks into the dialog using speech to text technology)
* Social media sharing is the icing on the cake. A lot of people will find your videos through search and when a percentage of those viewers share it on social media, you will get even more visitors and such social sharing is rewarded with high rankings.
If YouTube had unlimited staff capacity, in an ideal world they will watch every video and rank those videos according to the quality of production and the value that the video gives away.But with X hours of video being uploaded every minute (X = a very large number, I would like to just keep it that way!) it is impossible for manual review. So YouTube naturally relies on systems and algorithms to find out which videos have high value.
For a moment imagine that we run YouTube. What factors will we consider in determining what videos have a good value? Let us list some of the points:
* Click Through Ratio of the videos - impressions vs. clicks on the video title.
* Engagement of the viewer. If the viewer of the videos leaves within 10 seconds of watching, it is a clear indication that the video is not relevant or not worthy of watching. (Ex: Words and Pictures slideshow with music and voice.)
* Activity in the video - sharing in social media, ratings, comments, subscribing to channel.
* Number of subscribers in the channel and value of other videos in the channel means that the user has been providing good value for a long time and his new videos can have better rankings instantly.
* Replies to comments by the uploader. Means that the YouTube video uploader cares.
* Consistent uploading of new videos.
* Age of the video and the channel.
* Natural back links to the video and the channel page.
There are more factors, but these are the major ones. There is no proof that YouTube looks at all these criteria to rank videos, but we don’t need proof. If we ran YouTube and would look into all these signals, YouTube will look into it too and hopefully a lot more factors.But all those ranking algorithms try to achieve one result - reward high quality content. So it remains that good content is King.
You would have observed that ranking a video in YouTube and Google is not too much different from ranking a website in any search engine. What search engines look for is indication of good content and relevancy. Create good content and then use the techniques to communicate relevancy.